free to be me
You have always been an integral part of the agenda and the values on which our brand was built.
Today we want to thank you and give you the recognition you deserve. Each of you has a life story worthy of appreciation. We are here to provide you with the stage you deserve for such a fantastic community.
How do you feel most free to be yourself?
Did You Know?
Our specialists at Alocado will match you with a unique product for each symptom of the disease!
Your Stories
The story of Alina Bukanko
"My dream is to be like everyone else".
The Story of Maxim Elayev
"I live with my psoriasis in peace, and from this place, I help other patients"
Psoriasis has been a big part of my life since childhood. I was ashamed to talk to girls because someone once told me she feared it was contagious. I am not ashamed to be who I am, and I always help other patients from the community. Still, psoriasis will always be a sensitive point for me. I hope that over time the awareness of the disease will increase and that people will understand that it is something personal to us and cannot affect anyone.
The story of yael michaely
"I chose a photo from the happiest day of my life to show that even psoriasis patients deserve a happy ending".
Since childhood, I have dreamed of my wedding day. I was one of the girls who dressed up as a bride at school and who, on weekends, chose a dress with a tulle dress even though they generally asked to come with a white shirt. My life as a child was a bubble that only burst when I enlisted in the army. Throughout school, I didn’t understand why I was a lonely girl. In the military, I reached the great despair I felt in my life. Why? Because no one wanted to sleep in the room with me, they all came out of the wardrobes as soon as I got in the shower and didn’t even want to brush their teeth next to me. Again, why? Because I have a significant and contagious disease.
I’m not afraid to say what I think, but sometimes I get shy, and it causes me to shut up. So I kept quiet to everyone and began to feel great frustration accompanied by feelings such as self-loathing, mild depression, and loneliness that made me wonder, ‘will I ever fulfill my childhood dream and wear a wedding dress?’. Jumping directly to the end of the story, where I am in a wedding dress in front of the person who made me love myself. I think that relying on someone makes you depend on them, but if that person makes you rely on yourself, you rely only on yourself. Among psoriasis patients, everything starts and ends with the inner self of each of us. I hug myself right now and recommend it to everyone warmly.
The Story of Bar Cohen
"This year, I finished studying occupational therapy. This helped me overcome psoriasis, and I knew I had to pass it on to other patients."
My story begins at age 5 when I first got a psoriatic wound on my head. My mother, a single mother of 4 children (and I am the youngest among them), took me to a dermatologist who specializes in skin lesions. The dermatologist immediately determined that it was psoriasis and prescribed me steroids. Because of the medication, I started to get bloated and always hungry, so I also gained a lot of weight.
That’s how I became the ridiculed girl I had suppressed inside me for years, a fat girl with psoriasis that had managed to spread from head to toe. The little my mother had to give, she invested in countless treatments, alternative medicine, and trips to the Dead Sea. The years have passed, and I’ve come to terms with who I am, but I haven’t accepted myself. In my teenage years, I didn’t even think about social life, or a boyfriend like all the girls in the class had. I insisted on enlisting in the army and was a fighter.
And now for the real turning point – occupational therapy. I started my studies in 2015 and finished in -2019. These were challenging studies, but in addition to the profession I received, I also gained a lot of self-confidence, which is worth every difficulty and challenge. The things people experience and the change they go through after this treatment made me tell myself two things: Wake up!!! People deal with worse situations than you… What is happening to you? You are the luckiest in the world! And the second is: What a tremendous satisfaction. Suddenly the breaks became longer, social connections began to emerge, and guess what? I also had a boyfriend!! First!! Today I take care of many children, teach them everything I would love to know as a child, and try to help them with much love.
The Story of Rachel Amar
"I am characterized by two main things - Curls that give me a bouncy personality, and psoriasis that gives me proportions."
Hi, everyone! My name is Rachel, and I am a happy person! I am allways smiling, bouncy, and full of life, that’s how my parents raised me to be, and that’s how my character was shaped over the years. At age of 14, my scalp started to itch. I scratched it until it began to bleed. My mother was stressed about it. She took me to the emergency room, where they told me those were head wounds, probably due to acne (it was an obvious diagnosis as I was a teenage girl).
The itching – did not stop, and the wounds – spread over more and more parts of my head. I was thanking God for my curls that hid the shame. A year has passed, and nothing has been helped. In the meantime, the lesions began to spread to the nape of the neck and then to the back. After visiting 5 different doctors, the last doctor determined it was psoriasis. I think I felt more relief than anxiety about the situation because I was uncertain for so long. I researched psoriasis and tried many kinds of treatments, from steroids to phototherapy. I go to the Dead Sea regularly, and the disease comes and goes, but my mood remains stable and uplifted. Now don’t get me wrong, they laughed at me. A lot. But nothing broke my spirit because I’m fucking Rachel, the crazy one with the curls which can do anything, even with psoriasis. My message to you – be Rachel. In the picture: beautiful woman, one psoriasis, two wide smiles.The itching – did not stop, and the wounds – spread over more and more parts of my head. I was thanking God for my curls that hid the shame. A year has passed, and nothing has been helped. In the meantime, the lesions began to spread to the nape of the neck and then to the back. After visiting 5 different doctors, the last doctor determined it was psoriasis. I think I felt more relief than anxiety about the situation because I was uncertain for so long. I researched psoriasis and tried many kinds of treatments, from steroids to phototherapy. I go to the Dead Sea regularly, and the disease comes and goes, but my mood remains stable and uplifted. Now don’t get me wrong, they laughed at me. A lot. But nothing broke my spirit because I’m fucking Rachel, the crazy one with the curls which can do anything, even with psoriasis. My message to you – be Rachel. In the picture: beautiful woman, one psoriasis, two wide smiles.
